We took over the festival's socials last year, and we started to implement our strategy with regular, organic, and high quality content to help the brand grow and to become one of the best festivals in the world. We're also creating the promotional assets for this year's edition with the artists from lineup.
Dreamland Festival
September 7, 2022
Social Media
https://www.dreamlandfestival.it
Keeping their socials active throughout the whole year with festival content from past edition, but also creating new content and announcement posts for the upcoming edition this year. The biggest challenge: share as much viral content as possible to grow the page in a short amount of time.
Taking care of their current following on socials (Instagram, Facebook, TikTok, YouTube, Twitter and LinkedIn) by creating a content strategy of engaging material for their followers to interact with and share for a word of mouth growth. By doing this, their socials will grow organically and get FREE reach to their posts as such that people will buy tickets from their regular posts too, not only from paid ads. The content strategy also reinforces this by making everyone that attended a past edition relive the experience and make them want some more.
Recorded - Edited - Posted. Daily recap videos on all socials in different formats from the past 2022 edition Recorded - Edited - Posted. Interviews with all the DJs on every social network New posts every single day on every single social media platform.